Bombas Impact Report

The story beyond just clothing

Creative Direction UI Design

01Overview

Bombas donates a clothing item for every item sold. Over a decade that model has passed 100 million donations to people experiencing homelessness. The brief was to turn that record into a digital impact report: an annual document that usually reads as a PDF, rebuilt as something people would actually sit through.

Client: Bombas

Agency: Gladeye

Year: 2022

Collaborator: Kingsland NYC

A yellow Chapter Six cover reading “How to Bee an Advocate,” framed by flying cartoon bees and a person in a bee costume, with a subhead about navigating homelessness in America.

02Process

The report is built around the Bombas bee. It lifts off the screen in the opening moment and then guides the viewer through the business, the team, and the network of giving partners, holding the whole story together as a single scroll rather than a set of chapters.

The bee was designed to read as curious, generous, and friendly, so the tone stayed warm without undercutting the seriousness of the mission. Illustration and animation carried the data. Figures that would sit flat as charts were staged as scenes, so the numbers land as moments instead of statistics.

A nighttime Bombas Pride parade float decorated in rainbow rows of sock packaging, where people in white Bombas t-shirts wave rainbow flags beneath text reading “Bombas — One Purchased = One Donated” and “The Ally Coalition.”
Two people crouch on a sunny sidewalk measuring a wooden plank on a saw stand, as a volunteer wearing a “Zach Wilner” name tag guides a young student in a maroon school polo.
A yellow Table of Contents page with a blue banner and six illustrated chapter links, from “Our Donation Products” to “How to Bee an Advocate,” plus an Appendix.
A row of colored statistic cards, including a brown “71%” card about donation product aiding outreach and a magenta “74%” card about donations freeing up budget for Giving Partners.
Three illustrated people move cardboard boxes on hand trucks in front of large outlined “3500+” numerals, with yellow tags reading “Big Like” and “Giving Partners.”
An illustration of legs pulling up a striped Bombas sock sits beside four sock illustrations describing donation programs for job seekers, runners, back-to-school kids, and Ukraine relief.
A green Chapter One cover reading “Our Donation Products,” surrounded by illustrated socks, a t-shirt, and underwear, with a subhead about thoughtful items designed for those who need them.
Three cartoon honeybees with black-and-yellow striped bodies and pale blue wings arranged diagonally on a plain yellow background.
A cartoon figure with a dark top-bun leaps mid-air in a black-and-yellow striped bee costume with pale blue wings on a plain yellow background.
A red-orange Chapter Three cover reading “Bombas From the Beginning” with the subhead “How one surprising fact sparked a decade of donations,” surrounded by illustrated people, a dog, and a cat.

03Results

Webby Awards nominee, Corporate Social Responsibility. Three annual reports delivered from a single visual system.

A bright yellow illustrated pattern of diverse people walking, biking, and using mobility aids among cartoon bees and hexagons, centered on the black Bombas bee-and-crown logo above the “BOMBAS” wordmark.